PocketBooks in the area of Marketing & Sales

Learn how the "pre-suasion" tactic works, a revolutionary way to influence and persuade others!

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Book Pre-Suasion Robert Cialdini

Understand why conventional sales methods do not work during a recession. Understand how to energize your sales and create a personal brand using social media.

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Book How to Sell When Nobody's Buying - Dave Lakhani

Learn what the "Hook Model" is, how it catches consumers and learns the benefits of making your product a habit in customers' lives.

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Book Hooked: How to Build Habit-Forming Products - Nir Eyal

Use 22 strategies to sell, direct your efforts to build lasting relationships and learn how to turn consumers into customers.

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Book 22 Keys to Sales Success

Learn how to tell captivating stories about your product and discover the six steps you need to take to make it popular among people!

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Book Contagious: Why Things Catch On - Jonah Berger

Learn the concept of Dealstorming, how it can help you in sales and how to set up a team to carry out the whole process.

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Book "Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges"

Here's how to solve the main problems faced by a sales manager and how to establish a sales culture in the company.

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Book Sales Management. Simplified. - Mike Weinberg

Learn what it is, how it works, and learn the benefits of insight scenarios to become a great seller

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Insight Selling Book - Michael Harris

Did you know that your self-concept affects your sales performance? Learn to increase your self-esteem and join the top 20% of professionals in this area.

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Book The Psychology of Selling - Brian Tracy

Learn what emotional intelligence is, increase your awareness of behavioral trends, and learn how to use emotional discipline in your professional and personal life.

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Book Selling with Emotional Intelligence - Mitch Anthony

Discover Why People Buy and also Learn the 12.5 Principles Needed to Become a Sales Specialist!

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Book Little Red Book of Selling - Jeffrey Gitomer

Learn how to create a sales culture, how to set measurable goals of results, and the best way to hire new salespeople.

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Book ProActive Sales Management - William Miller

Understand the differences faced when selling to large companies and learn how to succeed in this market share.

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Book Selling to Big Companies - Jill Konrath

Understand how the market has migrated from mass culture to the many peculiarities of niche cultures.

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Book The Long Tail - Chris Anderson

Learn about a powerful question-based sales method that can leverage your results!

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Book SPIN Selling - Neil Rackham

Understand once for all how to influence people and not to get influenced by them!

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Book Influence: Science and Practice - Robert B. Cialdini

Learn the four principles of effective negotiation that can ensure ever-better agreements for you and your organization!

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Book Getting to Yes: Negotiating Agreement Without Giving in - Roger Fisher, William Ury, and Bruce Patton



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